You become the sole owner of that color code for the rest of eternity. Every color is one of one, and yours comes with the keys:

• Write on it
• Draw on it, or upload an image
• Attach your Instagram for free, or any other link for a one-time $2
• Gift it to a friend with just their email
• Connect your Discord and claim your color family's role. Every family has a channel only its owners can post in
• Sell it on the Marketplace whenever you want, at your price. You keep 90%

No. Nobody can own a color in real life. What you own is this color on this map, the one place where every color has exactly one owner.

Yes. 10 or more colors in one order are 90¢ each, 50+ are 85¢, 100+ are 80¢, and 500+ are 75¢. Great for claiming a whole block and turning it into one big canvas. Tip: on desktop, hold Shift and drag on the map to select a block.

Yes. List it in the Marketplace at any price you want. When it sells, you keep 90%, paid out through Stripe.

Anytime, as often as you like.

Linking your Instagram is free. Any other link is a one-time $2, and outside links are reviewed before they go live.

Slurs, hate, porn, scams. Content is screened, anyone can report a tile, and tiles that break the rules get cleaned up or reclaimed.

All sales are final. You see the exact color before you buy, and it's yours the second you pay.

Honest answer: you can never be fully certain of anything on the internet. Here's what I can tell you. My real name is Ian Romprey, it's all over the Discord, and I'm in there every day. There are 16.7 million colors and most of them are still unclaimed, so this only works if the site stays up for years. Keeping it alive is the whole business. And the bet is a dollar.